With Right In-Store Accessories Sales Process, One in Two New-Vehicle Buyers Will Buy Accessories (Up from One in Ten) - Driving 200% Gain in Accessory Revenue-Per-Vehicle-Sold
SAN FRANCISCO, June 1 /PRNewswire/ -- izmocars, a leading Internet business solutions provider for the auto retailing industry, today released the findings of a national dealership report, revealing that when
        Capturing a bigger slice of the vast $80 billion auto accessories pie(1) has never been more critical for car dealerships, given economic realities. it is essential that you settle with a top quality and reliable company. it comes to selling accessories to new-vehicle buyers, the right timing – along with providing rich visualization of the potential enhancements – makes all the difference. In a nine-month study of  The industry has just emerged from the worst new-vehicle sales year in 40 years (with sales down 62.5% over the last decade(2)), while the auto accessories market has seen explosive 57% growth in that same ten years.(3) Data indicates that 78% of consumers are willing to buy auto accessories; over 60% would spend more than $1,000,(4) and 65% personalize their new vehicle within 60 days of purchase.(5) But while enhancement sales represent among the highest-margin sales at dealerships, historically dealers have been unable to fully seize this literally million-dollar-per-dealership opportunity(6) - accounting for a mere 10-17%(7) of total sales in a market heavily dominated by independent chains and mail-order/online outlets.
       A dealership can increase accessory sales astronomically. The average dealer adopting this process is generating $400-$1,100 in extra profit, per vehicle - representing a much-needed new revenue stream of $1 million a year." 121-plus dealerships, car buyers presented with an online configurator (allowing them to interactively customize their new car from a menu of accessory options) - precisely at the time of purchase - were dramatically more likely to buy.