HID industry is good news and bad news co-exist, I believe, to do the xenon lamp is not easy, but it is not difficult. The following is the author
of the brand in the market and the operation of some of the ideas, write and share.
(1), the idea of determining the outcome! What kind of idea what kind of action will be, with the action, in general,
the result is decided. Therefore, the most important thing is to do HID operators have what kind of
ideas. Want to earn money without considering the short term, they also want to use the usual
accumulated bit by bit to win credibility and reputation for long-term stable development? Is to do everything possible to provide good service and reputation, or
the pockets of the money, refused to come out, because to do after-sales service is needed pocket; is to lower prices through competition, or brand operations; to find
ways to allow customers to earn more money, or just try to make themselves more money, etc.;
will determine how far this business.
(2), located in their companies and brands. Many companies, not their own position, even if
customers want lower prices are also going to meet the quality or specification, the result is a
lot bigger HID factory passive, and the quality better and worse. Many brands on the market,
there is no clear positioning, in addition called HID, also called HID! So what of competition?
Only price competition! You say your quality is good, he said he's good quality, anyway, will
say that their quality is good! Leaving only the price war! Clear brand positioning and accurate,
in fact, is the difference between marketing! Fusheng company launched in 2009 to the king of
color, positioning is the color temperature and brightness can change xenon lamp, as long as
the thought can change the color temperature xenon lights will think of "color King"!
(3), not one sided competition in low price! Because we are competing on low price products, and low price
products, the quality will certainly be more, especially the impact of direct current HID market,
which will give consumers and businesses understand: not good goods cheaper! If a company
gives a hat to wear a low-cost, then it is good quality products can hardly be recognized.
(4), so that consumers can really like HID, is of good quality, affordable, and have some brand
awareness of the brand! So where this brand? Posted to the box is not a brand name called
Chinese brand. A brand through market research, differentiated positioning, sustained promotion,
guaranteed quality and service, HID's brand grow at least 2 years, be possible to grow the brand.
If the company does not have such a brand, so from now on and do their own brand! 2 years later,
you will probably have a brand!
HID's healthy development, practitioners need to have a responsible attitude, that is, consumers,
vendors, suppliers, employees, social responsibility attitude, the HID as a business or individual
can win in the growing credibility and reputation among way to do it. Good product, the
development of ideas to adapt to market in 2011, you will gain more.